Endorsements are one of the critical tools in the bag of tools that a grassroots organizer uses. The most important tool, the hammer, is your email list of contacts, but your screwdriver, your second most important tool is endorsements.

Endorsements make people “think”, and they make people “do”. The group has to listen, decide, and vote. This engages the group in a way a simple presentation never does.

All groups, including 501c3 nonprofit organizations can endorse a ballot measure, or bill going through the legislature. Yes ALL groups can endorse a bill. This includes Kiwanis, Rotary, PTA, Soccer teams, etc. Of course, culturally they may not want to endorse, they may feel uncomfortable. But endorsing is absolutely within the legal requirements of a nonprofit organization.

Endorsements really are like a screwdriver, they keep working and working and working. Simply engaging your organization by making them think about an issue and act on the issue is incredibly powerful. But there are two other things that happen when an organization endorses. The endorsement can be used as a public tool, and it creates a snowball effect with other organizations.

An endorsement means a group of people have all agreed that this bill or issue is a good idea. The endorsement carries more weight, is more effective because more than one person has agreed to the concept. Now you take this endorsement and you inform the public. You say, my group, X has endorsed this bill. You tell your legislators, you tell your community in your local newspaper, you tell your larger organizations. If your PTA endorses, you should tell other PTA’s in your area, you should tell the state PTA, tell your legislators, send a letter to the editor to tell your community, each of those “tells” influences people to think and maybe to act themselves.

The screwdriver keeps turning. When one group endorses, it makes it easier for other groups to endorse, they point at each other and think, they did it…why can’t we? If one city council endorses, it makes it easier for another, and another and another…the screwdriver keeps turning until we have bolted the idea in.

Endorsements are very, very effective tools in your grassroots toolbag. Let’s get to work.

Want to hear how a local School Board endorsement went – watch this short You Tube Video.

[youtube=http://www.youtube.com/watch?v=2RmXycxN_aE]

Kelly Munn, LEV’s State Field Director, describes testimony from teachers and parents on a resolution to support the Basic Education Task Force legislation (HB1410/SB5444) at the Issaquah School Board meeting on Thursday, February 5th. The resolution was adopted that night.

I’m still very new to posting to a blog.  I’m going to start with why I think I do this work, why I love education advocacy work.

I grew up poor; my mom was a single mom of 4 kids who worked for the telephone company.  She valued education and encouraged us to succeed. In spite of this, I lost a brother to drugs and another brother for 20 years to alcohol (sober 15 years now).

We lived in a working class neighborhood where most people worked at the Armour meat packing plant.  I went to high school knowing I would go to college.  I took college prep classes and I had pretty good grades, good enough to get into a state college.

I vividly remember talking to my school counselor about going to college.  I remember she was cute, blond, perky and that I only met with her once in the course of four years.  The reason I remember her is because she discouraged me from going to a four year college.  I never understood why.  I can only guess it was because I was poor and my mom was a single parent, and my brothers were in trouble a lot.  She wouldn’t help me get the applications for college; she wouldn’t help me figure out how to apply to college.  I had no clue.  No-one, literally no-one I knew had gone to college.  Through sheer will I figured out how to get an application and I got in, went to college, worked at Microsoft, had children and became an advocate for education.

I do this work because it shouldn’t be so difficult for children, who want to learn, to get a good education.  I want higher graduation requirements because I know most students need the guidance and the push to get what they really need.    If we don’t have the structure, too many children are discouraged, like me, from trying.  And, if they didn’t have the parental support, or didn’t have the intense drive, they would just stop trying and never get the education they deserve.

On Wednesday, I saw parents from all across the state come to Olympia to say “our kids need more.” They need a six hour class day in order to just keep pace with 21^st century demands, they need quality teachers to make sure that they learn a years worth of material in every year, and they need higher graduation requirements to prepare our kids for a 21^st century life.  HB 1410 and SB 5444 resonate with parents and the community.  The world has changed.  Our children need more time in the classroom and more higher level classes, and they need quality teachers to deliver them.

These bills deliver a 21^st century education our communities want and our children need.

I spent last Friday with the 2008-09 City Year Seattle/King County corps, and it was wonderful to be back! This time last year I was wearing the red jacket, volunteering at Chief Sealth High School and running a service-learning program for high school youth. Last Friday I put on my alumna hat by speaking with City Year stakeholders and educating this year’s corps about why they should vote.

What a powerful group of young people — 53 idealists from across the nation, ages 17-24, who have come to Seattle to serve youth in the Pacific Northwest. A few corps members are from Washington; most are from out-of-state. Yes, that’s right — here’s a fresh crop of new Washington voters, young adults eager to learn about Washington’s public schools.

These are our most valuable education voters. They are our future teachers, school administrators, non-profit leaders, social workers and perhaps even our future legislators. City Year places these energetic, passionate young adults in schools around Puget Sound, including Wing Luke Elementary, Dearborn Park Elementary, Denny Middle School, Asa Mercer Middle School, Chinook Middle School (Highline), Chief Sealth High School and the African-American Academy. Corps members also serve youth at Treehouse, South Park Community Center and the Center for Young Adults (part of the YMCA of Greater Seattle), .

City Year corps members are familiar with education issues because they are in classrooms as tutors and mentors, providing academic support to K-12 students and facilitating afterschool programs and weekend service-learning programs. They are invested in the issues because they know the students, parents and teachers affected by key issues like the WASL, graduation requirements and funding.

Last Friday was productive and inspirational. It started with the Breakfast of Champions, a community engagement event attended by a variety of stakeholders including Cheryl Chow (president) and Harium Martin-Morris (director) of the Seattle School Board and Davy Muth, Wing Luke Elementary principal and City Year service partner.

Following the breakfast, I delivered a presentation to the corps called, “You, Washington State and the 2008 Election.” My goals were to register new voters, remind out-of-state voters to check their state guidelines and to highlight why every vote counts. Here in Washington State, we’re all quite familiar with tight races. If the 2004 gubernatorial race and last year’s Simple Majority Campaign won’t convince you that your vote matters, I don’t know what will!

According to a USA TODAY/MTV/Gallup Poll of registered 18-29 year-old voters (see the October 6th USA Today article, “Young voters hint at electorate shift”), Obama leads McCain 61 percent to 32 percent among this age group, making this “the most lopsided contest within an age group in any presidential election in modern times.” The young voter turnout rate jumped 9 percentage points from 2000 to 2004, and in the presidential primaries, it nearly doubled in 2008 (since 2000).

Volunteerism is on the rise, especially among young people. Involvement in community service raises social and political awareness. Greater knowledge and investment in pressing social issues fuel the fire for change. It’s no wonder young voters support Obama. He inspires greater participation in national service programs like City Year, Teach For America and AmeriCorps because a) he’s mobilizing youth and b) he’s willing to financially reward those who commit to national service.

City Year, keep up the great work! Friday was a reminder of the importance of outreach and the ripple effect that it has on social change.