PTA

At the League of Education Voters (LEV), we recognize all of the hard work that you do toward improving public education across Washington state. We are pleased to announce our Activist of the Month for February: Heidi Bennett. Read more about her experience as a strong advocate for K-12 and Higher Education.

Heidi Bennett is one of LEV’s most involved and dedicated key activists. She first entered the activism arena when her kids were in preschool, at the turn of the century. Her big question: to send her children to public or private school?

Heidi Googled LEV, and connected with Co-founder Lisa Macfarlane. She has been working with LEV ever since – for about 15 years. Heidi recalls Lisa talking about her own kids, saying, “No matter where you send your kids, all kids deserve a great public school education.”

When Heidi moved from New York to Seattle for a better way of life, she never imagined she would be sacrificing her kids’ education. Joining local PTA and then Seattle Council PTA, she began speaking to PTAs in the Seattle area about how Washington schools compare to those in New York and other states, and how they need to advocate for better schools and better outcomes.

In 2006, Heidi gave her first testimony at a Washington state Senate hearing, emphasizing that we deserve to do better for our kids. She was so persuasive that a key Senator suggested that she do the opening prayer for the Senate.

Heidi’s activism took on a life of its own. She became heavily involved in the push for simple majority for school levies and fought hard for the Basic Ed “It’s Basic” campaign with Governor Chris Gregoire. She’s been the Legislative VP of the Seattle Council PTSA, board member and presenter for the Seattle Schools First levy campaign, and several years as the Regional Legislative Chair for Washington State PTA. She has reached hundreds of parents with her “What’s up with WA State Education” presentations and several years ago delivered over 5,000 postcards to Washington state Legislators and the Governor during WSPTA Focus Day. Heidi has also served on several district task forces/committees for highly capable, capacity, and others.

Lately, Heidi continues to engage and educate parents with education panels and PTA talks on Basic Ed. Her most recent panel last week in North Seattle included both high school issues and state funding, and featured Representative Noel Frame, the Government Relations Director of the Association for Washington School Principals, the Legislative Chair of the Seattle Council PTSA, Seattle School District officials, and the principal of Ballard High School. Heidi has educated hundreds of parents on why they need to advocate.

Heidi’s newest passion is higher education. “We’re getting priced out of higher ed. It costs $80-to-$90,000 to send kids to a Washington state college when you include room and board,” she says. “As wages are flat, even the middle class is getting priced out of a bachelor’s degree at a public, state school.” She put higher education on the state PTA platform two years ago and again last fall. This year, she expanded post-secondary advocacy to include community and technical college (CTC) certificates, while continuing to support the College Bound and State Need grants, and making both 2- and 4-year degrees more accessible. Heidi adds, “We need a regional college in the Seattle area, something that offers comprehensive Bachelor’s degrees without having to spend residential costs, similar to Portland State.”

“I want to see an expansion of career counselors in high school, so all students are aware of the opportunities for both a traditional of 4-year college track and other pathways,” she says. “Kids just don’t know there are job-ready career paths by earning CTC certificates or Associate’s degrees. We need to promote these options too to both students and families, and remove the stigma from alternative paths.”

Heidi grew up on Long Island and is a first-generation college graduate. She finished her degree at night, working full-time. She says, “You can’t do that in Seattle – there are not enough opportunities to earn an affordable degree at night at a less-expensive public college. I understand the challenges.”. Professionally, she cut her teeth in marketing on Madison Avenue, earned her VP title, and then moved to Seattle where she was the Director of Client Services for a downtown agency. She started consulting to focus on family life, and is winding down that chapter.

Heidi’s kids are recent graduates of the Seattle School District. Her daughter graduated from Ballard High School and is now at the University of Victoria. Her son graduated in 2016 through Running Start, and is now a rising senior at the University of Washington.

Noting that 70 percent of all jobs in Washington state will soon require a post-secondary credential, Heidi says, “If we want growth in our economy, we need to increase the current rate of only 31 percent of our 9th graders earning some type of post-secondary attainment to over 70 percent. We need to educate parents and students that not all jobs will require a 4-year degree.” To that end, she began advocating for Career Start, which allows students to earn a career certificate while still in high school, similar to Running Start that focuses on AA degrees. “Kids need to know ALL their options,” she says, “And the state needs to make them affordable.”